The goal of this project is to investigate how I can develop and enhance the go-kart experience to attract more visitors, mainly women,I have therefore developed a go-kart helmet that implements game elements in go-karts via AR (augmented reality. Through a new artefact that can create a more exclusive go-kart experience and thus expand the range of activities that characterize Öland, and eventually attract more tourists. To reach this goal, I have worked with a user-centered focus, both with the user and for the user, as well as with a heterogeneous perspective. This is to generate more creative and innovative solutions, to get a broader perspective on what the user is currently missing...